Versace’s La Vacanza 2025 marketing campaign plunges into an aesthetic soaked in summer season hedonism. The photographs, captured by Zoë Ghertner, exist between abandon and readability—water, tile, and sun-bleached sand reflecting the richness of the garments.
The Coral Theatre tank worn by Parker Van Noord turns into an emblem of this distinction. It’s a declaration that each idle second deserves objective.
Versace La Vacanza 2025 Marketing campaign
Medusa Biggie {hardware} accessorizes white denim whereas jewellery and leather-based equipment recall Versace’s late ’90s fixation with extra as armor. Versace’s take on trip isn’t escapist—it’s choreographed. From the lower of the shirts to the end of the luggage, La Vacanza is about arriving.
At its core, the La Vacanza assortment channels Versace’s signature masculinity—heightened, curated, and constructed for spectacle. Summer time, on this world, isn’t a retreat. It’s a platform. Each gesture, each garment, calls for consideration.
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