Roy Roger’s spring-summer 2025 marketing campaign threads nostalgia via a contemporary lens, the place timeless denim codes meet botanical serenity and sunlit nonchalance.
Fashions Bartosz Martynowicz and Magazine Cysewska carry a pure rhythm to Federico Sorrentino’s heat compositions—lounging between terra-cotta vessels or caught mid-laughter beside weathered fountains.
The season’s temper remembers ‘70s Italian cinema with a contact of Nouvelle Obscure flirtation: composed but spontaneous, choreographed but intimate.
Roy Roger’s Spring/Summer time 2025
Diletta Ariano’s styling leans into utilitarian classics with a laid-back sensibility—rolled cuffs, striped poplins, and sun-faded indigo jackets that really feel unearthed from a summer time storage trunk reasonably than a showroom rail.
Shorts pair with suede jackets, penny loafers meet slouched socks, and denim-on-denim is embraced with out irony.
There’s an unforced allure within the return of those classic staples, worn with the convenience of River Phoenix in his Gus Van Sant period and the informal defiance of a younger Vincent Gallo within the early ’90s.
There’s no push towards polish right here, solely a gentle pulse of on a regular basis romance. Roy Roger’s recycles actual life with characters that reside of their garments reasonably than carry out in them. The model leans into its legacy with out fixating on it—like denim itself, all the time current, all the time evolving, all the time good.
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