Massimo Dutti Channels Coastal Ease in Rio – The Fashionisto

Efraim Schröder takes to Brazil with Massimo Dutti. Pin
Efraim Schröder takes to Brazil with Massimo Dutti. Picture: Paulo Almeida / Massimo Dutti

Massimo Dutti heads to Brazil for its newest model edit, bringing a cinematic lens to menswear with mannequin Efraim Schröder entrance and middle. Shot in Rio de Janeiro by Paulo Almeida, the characteristic embraces that sun-faded ease synonymous with the tropics—the place the air carries salt and linen breathes like second pores and skin.

Massimo Dutti in Brazil

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The season leans into contrasts—each tonal and tactile. A clear black shirt is styled open over a tonal tee, punctuated by a braided leather-based belt.

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In the meantime, rust-hued knitwear and swim shorts provide a sun-baked palette rooted in earthy pink ochre, a chromatic reference that mirrors Oscar Niemeyer’s architectural touchstones.

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All through, linen and cotton rule—minimize with the arrogance of clothes that journey effectively and put on even higher. The relaxed tailoring, open collars, drawstring waists, and textured jackets really feel intentional, not incidental.

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Massimo Dutti’s wardrobe is for the person who is aware of that timelessness doesn’t require a declaration—it simply exhibits up, season after season, like a tide returning to shore.

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