Jamie Dornan and Enzo Vogrincic lead the LOEWE Paula’s Ibiza 2025 marketing campaign. Photographed by Grey Sorrenti, the collection unfolds alongside Portugal’s rugged shoreline.
Impressed by the spirit of the unique Paula’s boutique—a landmark of Ibiza’s free-spirited previous—the gathering channels that legacy right into a wardrobe outlined by relaxed silhouettes and tactile depth.
LOEWE Paula’s Ibiza 2025 Marketing campaign
Dornan, the face of LOEWE’s Esencia fragrance, and Vogrincic, following his look within the pre-fall 2024 campaign, deliver a grounded presence to the windswept setting, persevering with the model’s ongoing exploration of pure environments, additionally seen in its spring 2025 advertisement.
Featured within the LOEWE summer time marketing campaign, Dornan seems in a striped polo, rolled-cuff denim, and suede moccasins, worn like staples which have traveled with him for years. The tones are sun-faded and unfussy, styled to match the terrain quite than stand aside from it.
Vogrincic strikes by means of driftwood and dune in a striped tank and uncooked denim, later sporting a deconstructed raffia knit that captures the handmade appeal of beachside dressing. Every ensemble leans into the concept of garments as companions—weathered, tactile, and regarded.
Equipment lend rhythm to the visuals: raffia totes formed into daring geometric varieties, thick-framed sun shades, and comfortable leather-based baggage punctuate the gathering with definition.
Nothing seems overly organized; as a substitute, there’s a practicality to the way in which the items fall into place. Paula’s Ibiza 2025 continues LOEWE’s summer time custom with a concentrate on craft and the understated utility of coastal life.
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