Dsquared2 Embraces Island Heat for Spring Underwear Ad

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In a sun-drenched hideaway of thatched roofs and swaying palms, Dsquared2 strips all the way down to its necessities—actually. For spring 2025, the label faucets Matty Carrington and Stefano Tomadini to entrance its underwear marketing campaign, lensed by Alfonso Anton Cornelis with artwork route by Giorgio Branduardi.

The result’s half classic trip fantasy, half Twenty first-century kind examine, all whereas staying firmly planted within the model’s daring, heat-charged identification.

Dsquared2 Spring 2025 Underwear Marketing campaign

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Matty and Stefano transfer by way of the Dsquared2 campaign like off-duty athletes marooned in paradise. From lounging on sun-bleached sheets to biting into tropical fruit in low-slung trunks, each shot is framed with that signature Dsquared2 wink.

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The underwear itself is a direct hit. Dsquared2’s Maxi Logo brief leads the pack with daring blocking. There’s additionally the clean-lined Dsquared2 brand trunk and a basic black fundamental that does all of the heavy lifting with minimal fuss.

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Styled with out pretense, the underwear turns into a uniform of ease, ego, and intent—that is trip mode for the person who is aware of precisely what’s peeking out from beneath his linen shorts.

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Within the broader world of men’s underwear, the place minimalism usually means enjoying it secure, Dsquared2 throws it again to when visible affect was the purpose, not a byproduct. The marketing campaign doesn’t simply promote underwear; it sells escape. And in 2025, that feels extra pressing—and extra alluring—than ever.

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